AAPEX represents the $395 billion global motor vehicle aftermarket. Exhibitors are represented by the manufacturers and suppliers of automotive parts, including products and services purchased for light- and heavy-duty vehicles after the original sale, such as replacement parts, accessories, lubricants, appearance products and service repairs, as well as the tools and equipment necessary to make the repair. Attendees are represented by wholesalers, warehouse distributors, jobbers, retailers, independent service providers, technicians, parts stores, manufacturers representatives, exporters, importers and packagers from the U.S. and 149 countries.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.