Submitted by f@nt@il on Mon, 06/23/2014 - 10:19
This is a show for the professional beauty industry comprising of hair, nails and aesthetics. Attendees can see new styling techniques, new products and learn how to use them. ABA provides educational seminars of different genres (both personal and business development), competitions and training.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.