Ace hosts two private conventions each year one in the spring with an emphasis on winter & holiday products, and one in the fall with an emphasis on outdoor living garden products. The timing of these conventions offers retailers ample time to prepare for the seasonal needs of the upcoming year. Speeches from Board members and corporate officers provide retailers with key information, and valuable training sessions help retailers and employees improve business skills.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.