The Academy's Annual Meetings are geared for ophthalmologists, nurses,opthalmic technicians, and other allied health personnel who are engaged in the diagnosis and treatment of eye disease. The exhibition offers the products and services necessary to support the attendees practice and knowledge, offering opthalmic instruments and equipment, diagnostic and therapeutic devices, books and publications, pharmaceuticals, lenses and eye wear, facility design, office and operating room furnishings, practice management services, patient education and low vision materials and financial services.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.