The American Academy of Pediatrics is an organization of about 60,000 primary care pediatricians, pediatric medical sub-specialists and pediatric surgical specialists dedicated to the health, safety and well-being of infants, children, adolescents, and young adults. The members are physicians who devote their practice to treating children. The American Academy of Pediatrics hosts close to 350 exhibiting companies and 640 exhibit booths. Exhibitors offer products & services such as nutritional, pharmaceutical, medical devices, technology, hospital recruitment and much, much more! The AAP strives to offer a variety of options for the attendees to visit the exhibits such as daily raffles, product theaters offering non-CME education, massage areas, wireless charging lounges.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.