The annual meeting of the ACC is unsurpassed among clinical cardiology meetings and is one of the most highly attended and respected events in cardiovascular medicine. It is a forum for the latest and most innovative findings in cardiovascular science, as well as the most clinically relevant practical applications.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.