Each year thousands of architects and design professionals convene for the AIA National Convention and Design Exposition, the industry's most comprehensive national event. By sharing insights and information, AIA advances each person's creativity, knowledge, resources, and relevance.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.