American International Toy Fair is an annual gathering of manufacturers, distributors and marketers of toys and youth entertainment products ranging from start-ups to the biggest names in the industry. Attendees include diverse retail channels from international mass merchandisers to independent specialty retailers; trade guests include licensors, inventors and product development professionals.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.