By its nature, the ALA Annual Conference attracts librarians from all levels of management, from all types of libraries from across the country. It serves as a meeting place for leadership, a place to learn, a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. In addition to the programs presented by today's leading library authorities, the exhibit floor is considered an integral part of the educational process of the Annual Conference.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.