The August 2014 Atlanta Apparel Market served retailers, designers and manufacturers in Women's, Children's and Men's apparel and accessories, together with retailers and manufacturers in the prom/pageant/social occasion fashion sector. Driving the Market's rapid expansion were these key factors: Creation and launch of new product categories, expansion/extension of existing categories; continuing growth in prom/pageant social occasion sector; expanded children's product mix; addition of higher-profile national/international designer lines; and expanded social media programming.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.