ArchitectureBoston Expo (ABX) is the largest design and construction tradeshow and conference in the Northeast, and one of the largest in the country. This premier building industry event features more than 400 exhibits and 175 conference workshops and tours, and attracts more than 10,000 A/E/C industry professionals each year.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.