The ASCO Annual Meeting attracts over 5,000 abstract submissions representing the latest in clinical and translational science in cancer prevention, diagnosis and treatment. This cutting-edge research helps set the standard for cancer care in the United States and around the world.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.