Held in Las Vegas twice annually, ASD Market Week is truly a destination wholesale buying event that can't be missed. Buyers from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD Market Week is the largest, and most comprehensive trade show of its kind. Now more than ever with SourceDirect, ASD is the marketplace for every distribution channel, large and small, and retail market segment; it's nine shows in one – all in one easy trip to Vegas.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.