ASI Show Dallas is the first and biggest industry show in the Southwest each year. Timed perfectly to see and debut everything that is new for the sales year, ASI Show Dallas has become a staple in Texas. ASI members enjoy 3 days of free ASI education along with free networking receptions and high profile Keynotes. 2014's Keynote was President George W. Bush.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.