The ASPE Convention and Exposition, produced by the American Society of Plumbing Engineers and managed by National Trade Productions (NTP), is the largest tradeshow in the United States designed exclusively for the plumbing engineering community. The 2014 event celebrated 50 years of advancing plumbing engineering, with 25 technical education sessions as part of the Convention and the ability to earn up to 19.25 hours of continuing education for participation in the full event program. The exposition included 301 companies across 67,500 net square feet, as well as the New Product Innovation Showcase, allowing attendees to learn about the latest industry innovations directly from experts.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.