Consists of informative presentations, panel discussions on pertinent military and national security subjects, workshops and important AUSA business meetings. The three day event also includes over 700 industry and military exhibits occupying over 500,000 square feet of exhibit space. Presentations on the state of the Army and related defense subjects are given by the Secretary of the Army, the Army Chief of Staff and other senior Army and Department of Defense representatives.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.