The Association of Woodworking & Furnishings Suppliers? (AWFS), founded in 1911, is a non-profit organization that wholly owns and produces the biennial AWFS?Fair which serves the entire home and commercial furnishings industry, AWFS has more than 400 member companies and over 500 exhibitors, including manufacturers and distributors of machinery, hardware, software, tooling, lumber, components, wood products and supplies for the woodworking industry including cabinet, furniture, millwork and custom woodworking products.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.