Submitted by f@nt@il on Fri, 08/10/2012 - 09:12
The annual BCHE is the foremost gathering of influential hospitality industry decision makers from amongst Western Canada's leading hotels, retail liquor stores, restaurants and neighborhood pubs. BCHE is Western Canada's central marketplace showcasing new products, services and trends offered by over 200 exhibiting suppliers to over 4,000 attendees.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.