Cost: None - Courtesy of Signature Boston/MCCA, MapYourShow & Onstream Media

When: Thursday, May 21, 2015 1:00-2:00 PM Eastern Time

Moderator: Traci Browne spent the last 15 years in the trade show industry. Much of that time was spent teaching exhibitors how to get more from their trade show marketing dollars and teaching show producers how to structure their shows to make their attendees, sponsors and exhibitors happier. She is the author of “The Social Trade Show - Leveraging Social Media and Virtual Events to Connect With Your Customers” Traci now spends her time working with clients as a content marketer, captivating her clients’ customers through story telling.

Guest Panelists: Serena Baker, Director of Conferences & Events at Staffing Industry Analysts, Rob Hiner, Creative Director at Performance Racing Industry & Betsy Earle, Creative Director at Event Driven Solutions.

Description

The use of technology in trade shows and expos has become ubiquitous. Event apps, paperless meetings, and social media walls are just par for the course. Our discussion in this webinar will be on the most effective ways to use technology at our trade shows and expos. Our panelists will discuss how they are using technology to build community, to market to attendees and exhibitors, and to gain insights into their audience. We will also be taking a look at what benefits exhibitors are looking for when it comes to technology.


Join us as we push past shiny object syndrome and get into the nitty-gritty of how show organizers and exhibitors are using technology effectively.

Takeaways:

  • An understanding of what exhibitors consider a good investment
  • Best practices for introducing new technology to your audience
  • Ways to build community around your event
  • Best practices for effective on-line advertising

Recording Available Now


 

Partner Voices

When you’re planning your next business meeting or trade show and it’s time to get deals done, there’s one place that has everything for any size group – Las Vegas.

Las Vegas is the place for business and has the perfect space to accommodate even the largest of assemblies. Three of the country’s 10 largest convention venues are in Las Vegas, all part of more than 11 million square feet of exhibit space throughout the city.