Chris Metzger is VP of Business Development at FreemanXP where he leads the healthcare team, helping clients deliver messages that impact patients around the world. View more like this on the FreemanXP blog.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.