As president of FreemanXP, the fastest-growing division of Freeman, Dan Hoffend is creating a bold, fresh culture that leverages technology, expertise, access and business acumen to uncover unique insights into client audiences, industries and marketplaces. 

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.