Dave Sarro is the president and founder of Promo Direct, which was founded in 1991 in Henderson, Nevada, and offers customized promotional products to business professionals across many industries.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.