Michael Dominguez, Senior Vice President of Corporate Hotel Sales for MGM Resorts International, and David Peckinpaugh, president of Maritz Travel Company and Experient, are co-chairs of the national coalition Meetings Mean Business.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.