Eric Misic is the VP of Business Development and Co-Founder of Bear Analytics. Serving as Bears’ data evangelist, he uses his 15 plus years of trade show, conference and large association event experience to ensure Bear’s solutions are actionable for the marketplace and can be easily translated to accelerate growth in marketing, attendee acquisition, and sales activity.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.