George Hines is the Chief Information Officer of Global Experience Specialists and has just over 19 years of experience in various B2B companies in the marketing, live events, telecommunications, outsourcing and travel industries.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.