Jamie Hillegas, CEM, CMP, Director of Trade Shows for Produce Marketing Association, runs the Fresh Summit Exposition, which is the largest fresh fruit and vegetable expo in North America.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.