Jason Popp- Jason Popp is Executive Vice President, International at GES. With more than 20 years of global business experience and 10 years with GES, he leads businesses outside of North America.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.