Jeff Janes is Creative Director at GES. With more than 25 years of design experience, including more than 20 years at GES, his firsthand experience ranges from project leadership and creative strategy to designing exhibits, permanent installation, interiors, events and marketing.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.