Jim Foerster is the Director of the Meteorology Operations team at DTN, where he oversees more than 50 meteorologists providing weather forecasts and consultation to businesses making critical decisions around safety or operations. He is one of DTN's four Certified Consulting Meteorologists, one of the most prestigious peer-awarded certifications available in the weather industry.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.