John Kimball, President and CEO at Convention Data Services, places great importance on the value of relationships in business and attributes his successful 21-year career in the tradeshow industry to this principle.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.