As the Digital Media Marketing Manager at a2z, Inc., Juli Cummins’ priority is to educate exhibitors and attendees about a2z’s online solutions that can enhance their event experience.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.