Kevin Miller, president & chief strategist at Frost Miller, is a recognized marketing expert with more than 30 years of experience. He leads Frost Miller’s work with associations and trade show organizers in the U.S and abroad, to strategically improve event brands to compete in today’s markets and effectively promote events to a diverse range of target audiences. He can be reached at

Partner Voices

Sporting events are no longer the most preferred target for terrorists, according to the Department of Homeland Security. Outdoor events, conferences, festivals, and other events featuring public figures are all vulnerable. And with over a thousand different-level attacks since 2015, it’s no surprise that safety and security are among the top concerns for event professionals.