Kevin Miller, president & chief strategist at Frost Miller, is a recognized marketing expert with more than 30 years of experience. He leads Frost Miller’s work with associations and trade show organizers in the U.S and abroad, to strategically improve event brands to compete in today’s markets and effectively promote events to a diverse range of target audiences. He can be reached at email@example.com.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.