Laurie Pennacchi is the CEO of ExpoMarketing (www.expomarketing.com) and previously managed trade shows and events for a division of Samsung. 

 

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.