Mark Munhall is Senior Vice President, National Accounts at GES. He has more than 30 years experience in the event industry including over 13 with GES focusing on large national portfolio business including Advanstar, Reed, Microsoft and MP Associates. 

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.