Michael Douglas, Business Development Director, manages sales team and business development activity to deliver GenieConnect (www.genie-connect.com) solutions to the global events industry, associations and corporate clients.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.