As the Senior Director of Digital Marketing at a2z Inc., Nishita Jain leads her team in ideating and executing audience engagement campaigns and programs. Besides being responsible for identifying value-creating opportunities and developing the requirements to implement the strategy, she also oversees a2z's websites, blogs, newsletters, social media channels and digital communications.

Partner Voices

As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.