As the Senior Director of Digital Marketing at a2z Inc., Nishita Jain leads her team in ideating and executing audience engagement campaigns and programs. Besides being responsible for identifying value-creating opportunities and developing the requirements to implement the strategy, she also oversees a2z's websites, blogs, newsletters, social media channels and digital communications.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.