Oliver Richardson is Sales and Marketing Director of DB Systems - a global audio-visual supplier to the events industry - and DBpixelhouse, creators of innovative media and interactive software for events.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.