Sarah Hill is a professional blogger and creative content writer. She works as a Marketing Manager at Group Se7en Events , which is leading event planners in London, delivering global meeting and venue finding service.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.