Sofia is the Customer Engagement and Industry Relations Manager for Skyline Exhibits. Sofia has more than a decade of experience with both B2B and consumer packaged goods companies and an MBA from the University of Arizona with an emphases in marketing and entrepreneurship. 
 

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.