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Mike Thimmesch's Thought Leader Blog

Mike Thimmesch

Mike is director of industry relations for Skyline Exhibits, designer and builder of custom modular exhibits and portable displays.
October 2, 2011

Trade Show Planning Timeline: Manage Your Logistics AND Marketing

To master the deadline-driven world of trade shows depends on great planning.

Yet, all too often, important marketingplanning gets overshadowed by urgent logisticsplanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.

But, it’s just as essential to plan... more

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March 18, 2011

19 Made Up Trade Show Statistics

Warning: these statistics are not real. These statistics were not researched by a team of academics, presented in peer-reviewed articles or compiled from industry surveys.  Instead, these trade show statistics were created in the deep recesses of my tainted imagination, which long has been held in thrall of the trade show world.

And yet, there is more than just a shadow... more

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Beating Your Real Trade Show Competition alt
March 1, 2011

Beating Your Real Trade Show Competition

When you exhibit at trade shows, you participate in a wonder of free enterprise: competing firms agree to present themselves side-by-side, allowing potential buyers simultaneous access to a multitude of choices.

That requires a willingness to face your competition head-on in the exhibition hall. Yet, you have much more competition for attendees’ attention than merely your... more

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Five Quick Measurements to Improve Your Trade Show Results alt
February 9, 2011

Five Quick Measurements to Improve Your Trade Show Results

Your boss, and especially your boss’s boss, want you to measure your trade show ROI. But with your longer business-to-business sales cycle, you won’t know the sales generated from each show for months, maybe years. And that’s assuming you can get access to the sales data in the first place.

So here are five things you can measure during and right after your show. Things that matter.... more

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