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Rachel Wimberly's Thought Leader Blog
Rachel Wimberly
Editor-in-chief of Trade Show News Network. Rachel previously wrote for Tradeshow Week, Variety magazine, The New York Times Regional Newspaper Group and CNN Business News.
May 11, 2011
Show Managers Listen Up: Your Audience Wants Something Different
In the retail trade show market, hitting the sweet spot on the exact time to hold a show to satisfy both buyers and sellers often is a delicate balancing act.
Two shows - SnowSports Industries America’s SIA Snow Show and Nielsen Expositions’ Interbike International Bicycle Expo – both found out that not only will moving dates get buyers’ and exhibitors’... more
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April 22, 2011
Why Video Is a Perfect Fit for the Trade Show Industry
I must look at a few dozen trade shows’ Web sites a week in the process of researching and writing stories, and one thing that never ceases to amaze me is that the majority of them don’t have any video available from their shows.
If there’s one industry that is an absolutely perfect fit for video – it’s the trade show industry.
After all, if... more
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April 15, 2011
SISO CEO Summit: Optimism Shines at Annual Event
I really do enjoy going to trade show industry meetings and seeing everyone face-to-face that I may have only interviewed for a story before or haven’t seen in person in a while.
I just got back from the Society of Independent Show Organizer’s CEO Summit, held April 10-13 in Bonita Springs, Fla., and besides seeing a lot of great people and attending a few days packed with... more
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March 3, 2011
MTO Summit Chicago Is Place to Be for Event Technology
Tarsus Advon’s MTO Summit Chicago (www.mtosummit.com/Chicago), on tap March 21-22 at the InterContinental Hotel in Chicago, is shaping up to be a can’t-miss event for show managers and meeting planners who are looking for innovative technology solutions and education to solve their technology challenges. To see who’s already... more
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January 27, 2011
Mexico's Message to Meeting Planners: Come See for Yourself!
On the third day of the Professional Convention Management Association's annual meeting, Jan. 9-12 at the MGM Grand in Las Vegas, the luncheon kicked off with a substantial presentation sponsored by the Mexico Tourism Board during which the Secretary of Tourism of Mexico, Gloria Guevara Manzo, talked about the value of bringing an event to the country.
The presentation was incredibly... more
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January 14, 2011
Austin CVB Offers Up Social Media Program for Events
The Austin Convention & Visitors Bureau has caught lightning in a bottle with a new idea they recently launched; it is offering certain shows the opportunity to have integrated, customized social media campaigns.
It makes sense, really, that a bureau that's looking to add value to what they have to offer shows coming to town would help them out with social media.... more
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January 7, 2011
PCMA's Annual Meeting: What's on Tap?
This time of year always is a busy one for industry meetings, and I am off to another one next week - the Professional Convention Management Association's Annual Meeting Jan. 9-12 at the MGM Grand in Las Vegas.
I really enjoy going to industry meetings, mainly because it's a great place to network with people I only get a few chances a year to see, but also because of... more
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December 31, 2010
Baltimore Responds to NeoCon East Article
A few weeks ago, I was contacted by Merchandise Mart Properties Inc. about its trade show NeoCon East, which was held in October in Baltimore and had survived a three-time date switch (for the full article click here).
I spoke to several people for the story, but did not interview someone from Visit Baltimore (formerly the... more
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December 17, 2010
Thanks New Orleans and IAEE for a Great Expo! Expo!
First of all, can I just say how much I absolutely love the city of New Orleans? I had the pleasure of being there for four days earlier this month for Expo! Expo! the International Association for Exhibitions and Events' Annual Meeting at the Ernest N. Morial Convention Center.
I arrived a day before the meeting started to attend the Exhibition Services &... more
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December 1, 2010
Is Reed Exhibitions on the Sales Block?
Rumors have been swirling across the pond that Reed Elsevier, parent company of Reed Exhibitions, possibly was in talks to sell the events unit of the company, worth an estimated more than $1.5 billion, to a private equity buyer.
According to press reports, two private equity firms were circling - Cinven and Apax - but talks were suspended because of Reed's "reluctance... more
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