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Thom Singer's Thought Leader Blog

Thom Singer

Thom Singer is a professional speaker and known as "The Conference Catalyst"
September 28, 2011

Trade Show Sponsorship is a Conduit for Networking

Sponsoring a trade show is a great way to discover new prospective clients. When your company is engaged in the right events, you are positioning yourself for increased industry visibility, new connections and opportunities for business.

But trade shows are not a magic wand for instant sales success. To realize the value of your sponsorship investment, you must be fully engaged with... more

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September 1, 2011

Five Things to Do If Your Speaker Cancels

Meeting professionals share a common nightmare: they spend months organizing the perfect event for their company or association, with an eagle's eye for every detail. 

They have selected the perfect venue, organized a killer agenda, created amazing menus and scheduled spectacular parties. Then, at the last minute, their keynote speaker backs out. Programs are printed,... more

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August 16, 2011

How to Cultivate a Networking Culture

I have attended hundreds of conferences. I know firsthand that one of the most powerful benefits that come from participating in business events is the people you meet. I always have made my networking efforts a priority when at trade shows and other gatherings, and now I train others how to maximize their convention experiences. 

As with anything we have mastered, we often forget... more

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August 4, 2011

Don't Be an Accidental Jerk While Networking

While attending a large industry trade show, I had the pleasure of being in the audience to watch a nationally respected keynote speaker. I have long admired this professional and following her presentation, during the networking break, I approached to compliment her on a great talk (as a professional speaker myself, I know a fantastic performance when I see one!).

She was in a... more

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July 20, 2011

Ditch Your Co-workers at the Conference

One of the main reasons people say they attend business conferences is for the networking opportunities. They hope to make meet others who will lead them to future opportunities, but they arrive at the convention and spend too much time glued to their co-workers and other friends.

They sit together with those they know well at every breakout session. They eat with old friends at... more

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July 6, 2011

The Elusive Desire to Network

As a seasoned observer of the meetings business, I know that the real power from participation comes from the people. I have easily been to more than 2,000 business gatherings, as an attendee or as a keynote speaker, during a 20-year career.  While the content presented is valuable, the ongoing opportunities that come from the people you meet at events can forever impact the direction of... more

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