Shane Shirley

Shane Shirley is CMO for ]]>SBS Brands]]>, which is a 90 year old global brand leader focused on creating digital and print business solutions to save you time and offering traditional and eco-friendly customized promotional products to accelerate your trade show marketing.

March 10, 2017
The trade show is over. Now what? Trade shows present the perfect opportunity to introduce your brand to new customers and re-engage with existing ones. Once the trade show is over, it’s important to maintain that great momentum by continuing to build on those relationships and building sales. Here are three ideas you can use to increase sales after the trade show ends. 1. Track Leads and Stay... more
September 24, 2016
Whether or not your brand has established eco goals or objectives, there’s a lot of value for the planet, for your brand and for your prospects and customers in going green at trade shows. Here are 5 tips and eco-friendly ideas to use at your next trade show. 1. Stand Out with a Full-Color Custom Reusable Bag. Design “THE” bag everyone wants to grab at the show. I have seen this done many... more
June 15, 2016
Eco-friendly reusable bags bring a lot to the table. Obviously, they’re eco-friendly, but they also deliver a great return on your investment, they are very effective at establishing and maintaining your branding message and when well thought out in their design, can increase leads. Here are five reasons you should consider marketing at your next tradeshow with eco-friendly reusable bags. 1.... more
January 17, 2016
Making the workplace or tradeshow floor greener is a common goal, and it’s a good goal. Green changes help the planet and can even make the workflow or tradeshows more efficient and even more enjoyable. The New Year is always a time for evaluating the past and looking towards the future, so I decided to put together a list of 5 ways you can make your workplace or tradeshow greener in the New Year... more
November 21, 2015
A lot of work goes into organizing a tradeshow and choosing a venue is a huge part of the process. When you opt to plan an eco-friendly event, that puts an extra emphasize on finding just the right fit for your venue. Here are 5 things to you’ll want to keep in mind when choosing an eco-friendly location you’re your next tradeshow. ·         The Host City... more
October 18, 2015
Tradeshow takeaways are proven to leave an impression with your customers and if done right they can even drive traffic to your booth, so giveaways are a necessary marketing tool. Getting branded gear in your customer’s hands will definitely increase your brand awareness and recognition, but they are also an opportunity to reinforce your company’s stance on environmental issues. 1.  ... more
August 15, 2015
The idea of going zero waste at a trade show is a pretty interesting notion and can be an intense undertaking. A recent study by Statista found that 18 percent of U.S. exhibiting companies felt it was possible to exhibit at a trade show while maintaining a goal of zero waste. It’s disheartening to see this number is so low, and unfortunately this low number means most people are not attaining a... more
July 5, 2015
Tradeshows have in the past been known for their less than stellar environmental impact, but these days we all are thinking of ways to go greener right? The disposable nature of exhibiting at tradeshows is one of the primary reasons these events have such a large environmental footprint. With some careful planning and sourcing of the right materials, you can drastically reduce the environmental... more
February 8, 2015
A new year means new ways to make your events even more green. Going green is a constant progression and as technologies change and your goals transform there are going to be new ways to up your green game. From incorporating tech aspects to engaging your customers and finding ways to use recycled materials, here are some ways you can make your event more green in 2015. Create an App Whether... more
January 4, 2015
Going green is a constantly evolving practice. As technologies improve and ideas are spread, there are always new ways to make your next event greener than the last. One of the keys to throwing a green event is surrounding yourself with eco-minded individuals who understand and support the cause. Make sure your green dream team is ready to make 2015 a great year for trade shows with these four... more