Learn how tradeshow professionals are addressing overhead and keeping costs and complexity at a bare minimum.

Chris Lamb, seasoned veteran from a leading Australian exhibit house and tsnn.com present:

“Innovation in Exhibiting – Do you have the Right Tools?”

Innovation in Exhibiting from Recorded Webinar on Vimeo.

(And if you’re attending Exhibiter2010, be sure to meet up with Chris Lamb – March 14-18 in Las Vegas!)

Discuss strategies to:
• Make staff more efficient
• Keep all of your exhibiting costs and expenses in one place
• Launch a pre-emptive strike against Murphy’s Law
• Keep event-related documents in one place
• Generally streamline the exhibiting process – keeping what sanity you have.

Running a successful event is one of the most complex project management tasks in business: Multiple suppliers, tight time pressures and countless moving parts.

Learn how to reduce this stress and add a tool to your arsenal.

Watch the recorded webinar here.

From Business Wire

ITB Berlin is fully booked again. From 10 to 14 March 2010 more exhibitors than ever before will be presenting their products and services, which cover the entire added value chain of the international travel industry. The 11,127 exhibiting companies (2009:11,098) from 187 countries occupy the whole of the Exhibition Grounds, comprising 26 halls and covering 160,000 square metres. “At a time of reduced marketing budgets the worldwide market leader ITB Berlin enjoys a clear competitive edge”, states Dr. Christian Göke, Chief Operating Officer of Messe Berlin. “We are proud to announce that the number of exhibitors has increased again. Moreover, with new sections and new exhibitors, ITB Berlin confirms its role as a trendsetter and opinion leader.”

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From METAV 2010

Full halls, a positive atmosphere and customers who are more willing to invest – that is how the outcome of the 16th METAV in Düsseldorf can be summarised. “The fair exceeded all our expectations”, Dr Detlev Elsinghorst, METAV President, is delighted to report. “It demonstrated impressively that it is a clear indicator of the economic recovery.” Many exhibitors confirmed that they were surprised by the crowds of visitors and the numerous detailed talks about projects and investments, in view of the long months during which customers were extremely reluctant to place orders. About 45 000 high-quality trade visitors from 26 different countries came to Düsseldorf in the course of the five days that METAV lasted (from 23. to 27. February 2010). For the first time in more than a year, 700 exhibitors from 28 countries put their new products, solutions and services for industrial manufacturing on show again in Germany, the biggest market for machine tools in Europe.

At METAV, the first major event for the metalworking industry in the current year, everything revolved around the question whether the slump in investment could be overcome and whether customers would start buying again. In the questionnaires distributed by the trade fair organiser VDW (German Machine Tool Builders’ Association), 80 per cent of the visitors who answered said that they intend to invest in manufacturing technology in the next twelve months. The exhibitors received this message too: “We are registering increasing demand for machine tools and services”, said Dr Rüdiger Kapitza, Executive Board Chairman of Gildemeister AG from Bielefeld.

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From Hanover Messe

The energy industry faces some major challenges. Growth in global energy demand continues unabated, yet the end of the age of fossil fuels is in sight. Another challenge is the need to further reduce CO2 emissions. New strategic approaches and, more particularly, revolutionary new technical developments herald the dawn of a new energy epoch. All this will be on display at Power Plant Technology, the leading trade fair for power plant design, systems, operation and maintenance, at HANNOVER MESSE 2010(19 to 23 April).

Power Plant Technology 2010 will present innovative technologies and design concepts for thermal energy generation. Key themes include power plants, cogeneration plants, power plant components and related engineering and services. Energy generation is clearly a hot topic at the moment, given that the IEA (International Energy Agency) expects worldwide energy demand to double by 2030. In the EU countries alone, that means building a total of 300,000 megawatts of new generation capacity between now and 2020. What new forms of energy will come on stream? And how can innovative power plant technology help to counter climate change? Answers to these questions will be on display at Power Plant Technology.

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From Tarsus Group plc

Aerospace Week to address region’s role in industry recovery

Middle East airlines are expected to increase their demand for Maintenance, Repair and Overhaul (MRO) by 7.6 per cent a year over the next 10 years, bringing the total spend to US$4.8 billion by 2019.

The comment was made by David Stewart, Partner at Aerostrategy, a UK-based consultancy specialising in commercial/military MRO market forecasting, who is speaking at MRO Middle East, the second edition of the successful conference and exhibition, presented by Dubai Airshow organiser F&E Aerospace and AVIATION WEEK.

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From CSR Wire

Generating truly new ideas in the world of sustainability requires whole systems thinking, a cross-disciplinary approach, and rigorous standards for content and case studies. If this is what you’re after, you must come to NESEA’s BuildingEnergy Conference March 9-11, 2010, at the Seaport World Trade Center. BuildingEnergy is the only conference where you will find architects, designers, planners, builders, policymakers, manufacturers, and installers working together to determine what’s possible. This year’s theme is Reduce, Retrofit, and Renew, and includes conference sessions ranging from emerging trends in renewable energy to deep energy retrofits of commercial and residential buildings. The Building Energy Trade Show features 160 exhibitors showcasing the latest sustainable technologies and products. Hear about the things you can do today to reach the goal of zero net energy – where you produce as much energy as you use.

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From IAEE

President Obama signed the Travel Promotion Act today which represents an enormous victory for the exhibitions, meetings and travel industries. The legislation, led by the lobbying efforts of the U.S. Travel Association and dozens of supporting organizations, including IAEE, took almost three years to pass through Congress.

In the last decade, the U.S. lost substantial ground in the global travel market to other nations. The economic loss to the nation is estimated to be in excess of $500 billion USD. Now that the Travel Promotion Act is law, the U.S. will have a source of travel promotion support for the first time.

The Act creates a…

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From Czarnowski

Czarnowski’s Idea Shapers, the company’s team of creative and design strategists, will meet with EXHIBITOR attendees in the Czarnowski exhibit to share their unique perspective on what’s next in face-to-face marketing. Complimentary Idea Shaping sessions will provide attendees with an in depth, personalized review of “what’s next” for their company’s program.

Marketers who visit Czarnowski at booth #955 will gain insights on how vision and value can work together to make their program more personal, memorable, measurable—and achieve better results. Visitors will interact with next-level technology and experience how it can be applied to elevate customer engagement on the show floor. Attendees can also register for a drawing to win an Apple iPad.

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From 3D Exhibits

3D Exhibits’ approaches and solutions have evolved to meet exhibit and event marketers’ current need for creative, cost-effective programs. This evolution will be reflected by 3D Exhibits’ presence at EXHIBITOR 2010: each day of the show, the 3D Exhibits booth will physically evolve to convey a different ambiance.

Inside the exhibit, the 3D Exhibits team will utilize a variety of communication methods and technologies to demonstrate the company’s ability to create comprehensive and results-generating solutions that address every aspect of an integrated tradeshow marketing program. Over refreshments and casual presentation areas with built in touch screens, the 3D Exhibits team will consult on how they can help increase the impact and success of visitors’ programs. There will also be two walk-up kiosks where visitors can share their ideas on how their own programs are evolving. At the end of each day, a drawing will be held to select the winner of an Apple iPad from the visitors who shared their story of evolution.

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From Business Week

The Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO), today announced that it has retained the Shelton Group to serve as investor relations counsel to the Company.

Shelton Group is a full-service corporate communications agency offering customized investor relations and public relations programs to leading public companies across multiple industries. With more than 15 years experience, Shelton Group’s Investor Relations team provides all aspects of strategic counsel designed to raise the visibility of companies with key members of the investment community as well as to build and sustain investor support.

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