Shane Shirley is CMO for SBS Brands, a 90-year-old global brand leader focused on creating digital and print business solutions that offers traditional and eco-friendly customized promotional products to accelerate trade show marketing.
5 Ways to a Greener Exhibit
Tradeshows have in the past been known for their less than stellar environmental impact, but these days we all are thinking of ways to go greener right? The disposable nature of exhibiting at tradeshows is one of the primary reasons these events have such a large environmental footprint. With some careful planning and sourcing of the right materials, you can drastically reduce the environmental impact of your tradeshow. Here are five ways to exhibit greener and reduce your environmental impact.
5 Ways to Work In Green Practices When Exhibiting at a Tradeshow
1. Use Recycled Materials. Whenever possible use recycled materials to construct and furnish your booth. Recycled materials give resources a new life and keep them out of landfills. From the metal framing to the paper used to print catalogs and business cards and everything in between be cognizant of the recycled content of the materials used.
2. Waste Reduction. Whenever possible opt to use durable, reusable materials. The more uses you can get out of your displays and furniture the better. When designing your booth think long-term and purchase materials that will last for years to come. When the time comes that you can’t get any further use out of your gear make sure to dispose of it in an environmentally responsible manner.
3. Prevent Pollution. If you outsource the construction of your booth or if you take a DIY approach make sure any adhesives, paints or other solvents are free of volatile organic compounds (VOCs). Taking these measures will help the planet, your staff and everyone who visits your booth.
4. Lightweight Your Displays. When purchasing elements for your booth pay attention to the weight of each item. Keeping the weight of your displays down will translate into less fuel needed to transport your crates. This ensures there will be less carbon emissions and it will also keep your freight expenses down.
5. Green Swag. Takeaways are an important part of any tradeshow. As visitors walk the show they will be bombarded with info, so giving people something they can take with them and will serve as a reminder of your brand long after the show is over is key. Making sure your branded takeaway is eco-friendly will help reduce your brand’s environmental footprint and make your company’s green stance clear to your customers.
Implementing any of these changes will allow you to make your tradeshow experience greener and more eco-friendly. By paying close attention to the materials you choose, you can greatly reduce the environmental impact of your booth while still making a memorable impact on your target market.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.