From Forbes

Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy.

Featuring insight from 12 of the industry’s top experts including Flip the Funnel author Joseph Jaffe, MarketingProfs’ Ann Handley and MarketingSherpa’s Sergio Balegno, the briefing is a collection of letters to executives explaining best practices in social media engagement.

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