Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
EastVirtual Event Workshop to Deliver Specialized Training to Associations and Forprofit Organizers
A lot has changed during the past three years. Virtual Events, hybrid extensions of live events and perpetual (year-round) environments are becoming more mainstream. The platforms also have evolved - costs are coming down and the solutions are more flexible.
These developments come at a time when associations in particular are revising their business models and looking for alternative content and education delivery systems. Forprofit groups are seeking ways to enhance and grow their live events.
Even with all of the recent discussion and activity around virtual events, some individuals remain underserved: the meeting planners, content developers, education directors, sales and marketing personnel and IT staff within associations and forprofit event organizations, who will be tasked with putting the resources into place to launch virtual events.
The EastVirtual Event Workshop, March 21, 2012 at the ASAE Conference Center in Washington, DC, will bring together virtual event practitioners from the association, agency and for-profit arenas to deliver the nuts and bolts of developing a virtual event strategy and executing an event.
“EastVirtual is different from other programs that are only discussions on the subject, an introduction to the concept or a case study of successful events in the corporate space,” said Warwick Davies, co-producer of EastVirtual.
He added, “This workshop is designed around the needs of associations and for-profit, b-to-b event organizers.”
The one-day workshop will break down the virtual event planning process into five specific areas: strategy, content, marketing, team formation and platform selection. Plus, attendees will receive a printed workbook full of checklists, resources and information to help them develop a project plan when they leave the workshop.
EastVirtual faculty includes some of the leading voices on virtual events:
Amy Hager, communications and online member services manager, Satellite Broadcasting and Communications Associationand producer, SBCA SkyFORUM, virtual tradeshow for the satellite communications industry
Tammy Blosil, vice president online learning, ASAE—The Center for Association Leadership.
Randy Selman is the chairman, president and CEO of Onstream Media Corporation, which has Marketplace365 an online virtual events.
Kenji Haroutunian, vice president, Nielsen Expositions, Outdoor Group and producer, Outdoor Retailer Virtual Design Center LIVE Event
Tony Lorenz, founder, bxbOnline, an event marketing agency specializing in digital/hybrid experiences
Brad Williams, vice president, strategic initiatives, conventions & business operations, National Association of Broadcasters
Admission to EastVirtual is limited to trade association and forprofit exhibition organization staff.
Click HERE to register for EastVirtual.