Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
How Exhibitors Can Boost Their Trade Show Results
Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house.
It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays.
You Will Need to Upgrade the Graphics
Trade show displays mostly use graphic panels that can be easily interchanged. This can allow you to promote various brands and services in between the events. For you to change your booth's look for a specific audience's target, it will be vital to purchase various sets of trade show booth graphics. This can make a big difference and is inexpensive.
Use a Banner Stand Wall
You will need to make a banner stand wall; this is very easy if you already have a banner stand. With as low as $250, you can easily get a retractable banner stand. You can then interchange the graphics to make it easy for the creation of a back wall from different banner displays. This display system is very budget friendly and will help your business to attract a new audience and grow positively.
Consider Adding Some Accessories
Many business people have successfully changed the look of their display booths by adding simple accessories. Lighting is paramount and can also be added. With good lighting system, products on the show display will be spotted easily, and even making the whole booth to glow. To keep your space more organized; you can also add other things like literature racks. Literature racks will help you place any pamphlets, brochures, business cards, or any promotional material that should be on display. Another thing that can be added are the counters for the creation of an area where laptops can be set up; orders can be placed or as an ideal place for having one-on-one conversations with attendees.
Search for Ways Of Reconfiguring Your Booth
This is a good idea, but only applicable to those who have a truss system or a twenty-foot island display. It is a great way of spending less and changing the general appearance of your booth. You can easily split a twenty-foot displays system into separate ten-foot displays. Truss systems are mainly created to allow exhibitors remove or add truss parts if they want.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.