Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
How to Use Technology in Your Trade Show Booth
March 15, 2014
Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.
Customize Your Booth with Video Monitors
Whether you are limited on employees to staff your display system or all of your staffers are in the middle of speaking to other attendees, video monitors will keep people hanging around your trade show booth while you finish what you are doing. These monitors could display demonstrations of your product or a presentation of what your company does. Have more than one monitor placed strategically around your exhibit so that they can easily be seen by all of your booth visitors.
Use Smart Phones or Tablets
There are a couple ways tablets or smart phones can be used; capture information from leads or have a kiosk set up with a tablet that can be used by attendees who may be waiting to speak with you. Snap photos of attendees’ business cards in order to get all of their contact information without relying on their handwritten information that may or may not be easy to read. Also, by taking pictures and saving them to your tablet or phone, you’ll have them all in one place and will not have to save every business card you collect.
Your audience may also appreciate having a station set up with a tablet that would allow them to view your website. Having this available to them will give these potential customers the opportunity to see exactly what your company has to offer.
Offer both Traditional and Digital Information
Digital brochures and information cost less than traditional brochures and won’t take up any space at the booth. Many attendees will prefer digital information because it can be emailed to them instead of needing to carry it throughout the event. After visiting several booths, the amount of brochures and literature that gets collected can be overwhelming. However, there are still going to be some people who prefer having traditional print materials so it is important to have both traditional and digital available for your booth visitors.
It’s so much fun to see how different exhibitors are using technology in their booths to draw in a crowd. These ideas should help you create a winning show display.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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