Christina Hernandez
Christina Hernandez is new media coordinator at GES, where she manages GES’ corporate blog and their social media community.
Resolutions Are Made to Be Broken: My 3 Social Media Goals for 2014
January 18, 2014
I’m not a fan of resolutions … Why? I never keep them! Each year, I type a list and hang it in places I’ll have to look at every day. It’s very motivating for the first few months until my resolutions become a daily reminder of how I can never keep them … And they get ripped down.
This year, I decided to forget accomplishing XYZ by the end of 2014; why not just set goals that I want to meet? Realistic goals satisfy my competitive nature and eliminate the hovering resolution cloud that haunts me and makes me feel defeated.
Personally, a few of my goals for the year include diving into the juicing world, building my endurance athletically, crossing an item off my bucket list and spending more quality time with family and friends.
How do my goals differ from my usual resolutions? They aren’t unattainable. I’m not saying lose X amount of pounds or travel to this destination, I’m giving my “changing on a daily basis” life the freedom to grow with my goals, and the flexibility to reach them by the end of the year.
Professionally, my goals involve social media. I bet you couldn’t have guessed that one, right? Social media is a cluster, to be honest. It’s always changing and unless you’re as obsessed as I am, it’s nearly impossible to keep up with.
With that in mind, here are my three social media goals for 2014:
1. Out with the old and in with the new- I know … I can never completely rid myself of Facebook, LinkedIn and Twitter (it scares me to think of a world without them), but I need to branch out and try something new. Well, keeping in mind that it’s a goal and not a resolution … I have signed up for Snapchat and Vine (personally). Cheers to wasting seconds of my life at a time watching hilarious videos and mildly inappropriate photos that disappear in seconds … No, but really, I’m excited about this one and how social media like them can work for events.
2. Branching out of current professional circles - Whether this means joining new LinkedIn groups, using new #hashtags and/or liking new pages on Facebook. Fresh perspectives are needed in 2014. Who knows, it may lead to interesting and shareable content.
3. Reevaluate the way I use each channel- LinkedIn has always been seen as the “place to network,” but what about the new company pages that allow updates like Facebook? Does that change the way I use it professionally? Also, Facebook now allows searchable #hashtags and company pages have inboxes. Should I be leveraging the content I share better? Still thinking through this monstrous goal.
I have to admit, starting a new year is always frightening and exciting. I never know what to expect, but always keep my options open to anything that comes my way. I hope my goals have inspired you to not be so hard on yourself.
At the end of the day, no one is keeping score, but you, why not hit the ground at a realistic pace and keep it up throughout the year? You know what they say, slow and steady always wins the race. I choose the tortoise in 2014.
Any big plans for your social media presence in 2014? Share your thoughts below; I’d love to hear what’s on your mind.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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